http://community.nicic.org/blogs/norvalmorris/archive/2009/02/12/quot-the-discipline-of-innovation-quot-by-peter-drucker.aspxMost successful innovations, according to Drucker, come from a conscious, purposeful search for innovation opportunities. He saw four areas of opportunity inside organizations: unexpected occurrences, incongruities, process needs, and industry and marketenCommunityServer 2007.1 SP1 (Build: 30415.43)