http://community.nicic.org/blogs/norvalmorris/archive/2009/01/14/cognitive-behavior-modification-and-organizational-culture-quot.aspxThis article discusses the application of Cognitive-Behavior Modification (CBM) to organizational culture in order to influence organizational behavior. The author sites the work of Karl Weick and constructivist theory which states that individuals createenCommunityServer 2007.1 SP1 (Build: 30415.43)